Seven years after it first opened, our Marseille restaurant, La Valentine, is getting a makeover and adopting our latest concept Bagels & Coffee Shop.
Launched as part of our partnership with AVIA France, this shop has just been completely refurbished to offer an experience more in line with the evolution of our brand and our product range.
Beyond the new décor, this transformation above all marks the continuity of a long-standing collaboration. Since the opening of Marseille La Valentine, our partnership with AVIA has enabled us to develop our concept in settings that differ from our traditional locations, whilst retaining the identity and core values that form the very essence of our brand.
With our concept Bagels & Coffee Shop, we are strengthening the role of the coffee shop within our restaurants, by offering a wider range of coffees and gourmet drinks, whilst keeping the bagel at the heart of the experience.
The refurbishment of Marseille La Valentine is very much in line with this trend: a new environment, a modernised experience and a concept designed to adapt to the ways in which it is used and the different locations where we establish ourselves.
AVIA France’s renewed confidence will soon take the form of a new development: the opening of a restaurant near La Ciotat.
Following on from Marseille La Valentine, this forthcoming outlet will further develop our partnership and demonstrate our commitment to growing a concept that is recognisable, adaptable and capable of thriving in a variety of settings.
Next stop: La Ciotat.
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